Is it time to let the customer fly the plane?

20/02/2024 | Online Zoom Conferencing

A much-discussed topic: customer-centricity. As tech-enabled MGAs focus their efforts on unleashing new personalised products into the market, join our market briefing as we explore the consumer feedback and expert insights from INSTANDA’s global thought-leadership report, and ask the question: How can MGAs fully embrace technology without diluting the very personal interaction they have with their customers?

Learning Objectives

At the end of this session, delegates will be able to:

  • Explain what today’s customers are looking for from their MGA, and how the insurance industry is responding.
  • Summarise the attributes of a customer-centric approach to product design and distribution.
  • Outline how tech-enabled MGAs are leveraging data and utilising straight through processing to create ‘retail like’ feedback loops to better serve the customer.
  • Describe how MGAs can balance the technology needs of the customer without diluting the adviser relationship.
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About the Presenters

Andy Watts, Director of P&C (EMEA), INSTANDA

Andy Watts is the INSTANDA Director of P&C Business for EMEA. Andy has 36 years of experience in the Insurance technology sector, with previous highlights include being a main board member of Avelo (now Iress), Director of SSP’s Insurer and International division, running DXC’s L&P software business in the UK as well as at one point being responsible for Zurich Insurance Group’s applications in the UK, Switzerland, Germany & the US. During his time, Andy has performed many different roles, including Business Consultant, Programme Manager, Account Director, Business Development Director and Managing Director. Today, he leads INSTANDA’s P&C Sales Team and is experienced in helping MGAs (across all business lines) leverage INSTANDA’s no-code digital insurance platform to rapidly bring new products to market, streamline processes, improve the customer experience, and expand distribution channels.


Michael Keating, CEO, MGAA

With Over 40 years’ experience in the industry Mike’s career has included time at Insurers, Brokers & MGAs in both the Commercial & Personal Lines markets.

He held Executive positions at AXA, Midas, UK General and most recently Insurtech start up Qlaims before becoming Chief Executive Officer at the MGAA in September 2020.