Join the MGAA, Worry+Peace and David Wilding, Director of Planning at Twitter UK and explore how the Insurance Sector can practically endeavor to solve the ‘trust dilemma’ online. Hear how we can further leverage key features to improve distribution and add value, and understand which forums and conversations we should be contributing to online. We will also look at the future of insurance conversations and how this will develop as communication tools evolve.
Learning Objectives
At the end of this session, delegates will be able to:
- Explain how the sector can practically address the ‘trust dilemma’.
- Describe how the sector could leverage key features to improve distribution and add value
- Explain how to discern which forums and conversations the sector should be contributing to online
- Summarise what the future of insurance conversation should look like as communication tools evolve.
About the speaker
As Director of Planning at Twitter UK, David spends his time helping brands, users and organisations to get the most out of the most exciting, weird and wonderful communications tool in the world.
Before joining Twitter David worked in Media Planning. He was Head of planning at PHD for five years, working predominantly on Sainsbury’s, Mondelez and Warner Bros for whom he helped create the The Lego Movie Ad Break and prior to that spent eight years at Mindshare, working predominantly on Nike & ITV. He started his career at Zenith Media in an era his kids describe as “the 19 somethings” having graduated from Liverpool University.
He is co-chair of the Advertising Association’s Media Business Course, a Governor of the University of Portsmouth, nervous about how Wolves will adapt to life after Nuno and thrilled to be spending less time on South Western Railways.
