There’s no such thing as bad publicity…is there?

27/06/2024 | Online Zoom Conferencing

Read all about it: In this briefing, Jonathan Swift, Director of Content at Insurance Post and Insurance Age, joins PR experts from Full Circle Communications, Kirsty Plank and Jordan Maddern-Bell, to explore what makes an effective PR strategy, and just how important positive relationships with the insurance trade press can be in helping your business cut through the noise in a crowded market.

Learning Objectives

At the end of this session, delegates will be able to:

  • Summarise what makes a good and bad news story in the eyes of the insurance trade press
  • Explain how to form positive relationships with the media and the benefits thereof
  • Outline what good PR is and how it can help your business be heard in a crowded market

About the Presenters

Jonathan Swift
Jonathan has written and commented about the insurance industry since 1998 as a reporter, news editor, editor and content director at Incisive Media.

He has appeared on television speaking about topics as diverse as the insurance implications of Michael Jackson’s death to the consequences of consolidation on motor premiums; and is a past winner of the British Insurance Brokers’ Association journalist of the year and Association of British Insurers general insurance trade journalist prizes.

Kirsty Plank

Kirsty has 15 years’ experience working within the general insurance market including 10 years as a dedicated insurance PR expert.  Bringing brand to life through engaging PR, social media and reputation management.

Jordan Maddern-Bell

Jordan has a strong background in helping B2B brands reach key stakeholders through high-impact PR and communications activities. He’s previously worked with clients from a range of sectors, including Financial Services, helping them to tell their story in the right way, to the right audiences.