Listening to the FCA and other bodies, you would be forgiven that treating customers fairly is all about price. The current discussions on dual pricing echo this – that new customers get a better deal than existing customers or that poorer customers are treated differently.
Well there’s much more to it than that. We all expect to pay more for fuel on a motorway service station than a normal road and there’s a reason high end car showrooms are not in poor areas.
There’s so much more to treating customers fairly than price and almost no one talks about those opportunities. During this session we’ll explore some of these and the impact they can have to your bottom line and the trust of customers of the insurance industry as a whole.
Learning Objectives:
By the end of the session delegates will be able to realise that Treating Customers Fairly isn’t all about price and will be able to outline the much more important things that make customers loyal to a broker.
